Merrige 2019 International New Product Conference
Merrige 2019 International New Product Conference
From September 5 to 7, the Merrige 2019 International New Product Launch Conference was warmly ignited at the Mangrove Resort Hotel in Haitang Bay, Sanya, China.
The humanistic beauty of Merrige Master series new products is integrated with the natural beauty of Sanya, which fully fits the beautiful and healthy life concept of Merrige brand. Moreover, the main building of Sanya Haitang Bay Mangrove Resort is shaped like a huge colorful sail, indicating that Merrige brand will sail in the future!
The international new product launch process covers the core meeting, Master series new product launch, “star” business forum and other links. Although the conference has ended, the passion and moving of 3 days and 2 nights are always there.
DAY1 Merrige Sanya Core Meeting
On the first day of the conference, the Merrige core meeting was held as scheduled. The great era and the loose market environment are the premise for the good development of the company, and the greatest guarantee for the success of the enterprise. On the occasion of the 70th anniversary of the founding of the People’s Republic of China, we demonstrated the patriotic feelings of our family through a flash mob.
After the flash mob, 500 family members gathered together to discuss the direction of Merrige brand development. This meeting not only provides an opportunity for the terminal to learn and answer questions, but also provides a platform for dealers to cooperate and understand deeply, increasing the centripetal force and cohesion of the Merrige team.
DAY2 Merrige Master Series launch
Yumei Group President of operations, Merrige marketing president, China Textile Business Association president Peng Guifu, Merrige experience officer Zhu Yin and other guests appeared together to witness the Merrige Master series of new products Yao Shi release. In addition, media representatives from various platforms, fashion experts and Merrige families gathered together, the network platform broadcast the whole process, and major media competed to report, and jointly witnessed the first public appearance of the Master series of new products.
Merrige Master series conference in the new show kicked off. This is a visual feast of underwear aesthetics, which is comparable to the top lighting of the concert and can be called the Victoria Secret product show, which will ignite the atmosphere of the conference.
In the elegant walk of the model, the French romance and fashion tone of the new products of the Merrige Master series are ready to emerge, highlighting the international quality of the Merrige brand and passing on the brand value of the beauty plan of “Enriching life and blooming your beauty”. Through the vivid interpretation of the supermodel, the beautiful curves and smart body shape created by the beauty Master series of shapewear are completely displayed, which fully presents the shaping function of the Merrige new shapewear, the waist, the back, the arms, the belly, the legs and the hips, and interprets the spirit of craftsmanship of excellence. Through the big show of Merrige new products, guests can feel the high-grade texture of Merrige Master series more truly and concretively.
As an important guest, Mr. Peng Guifu, president of China Textile Business Association and President of Underwear Professional Committee of China Textile Business Association, attended and made an important speech. In his speech, he highly affirmed the achievements of the Merrige brand for three years, and expressed his affirmation of the Merrige new product: Beauty is the consistent pursuit of human beings since the birth, and it is also the long-term persistence of the Merrige brand. In the past three years, Merrige has become the leading brand in the shaping and even underwear industry with its “focus on professional focus”, that is, focus on the shaping industry, professional shaping products and focus on beauty. He hopes that Merrige can stick to its original heart and bring more surprises to the industry.
With the release of this master series, Mr. Peng Guifu is full of affirmation and expectation for the development prospect of Merrige. I believe that the increasingly international Merrige will shine more brightly in the future!
Trip to Paris to meet international design masters
As a former production director of Dior, Louis Vitton and other international brands, Mr. Clement adhered to the artisan spirit of Europe in the 1950s, and started again with profound aesthetic accumulation. Combining the concept of shaping and new technological fabrics, Mr. Clement integrated French romance into the product, and finally launched the Master series. Merrige Marketing President personally tried on the new products of the Master series, presented Mr. Clement’s ingenious masterpiece on stage and told the vivid details of this international cooperation.
The new design of the Master series: The Queen’s Coronation, designed by Mr. Clement himself, is Merrige’s tribute to every woman. We hope that the family of Merrige can open the road of transformation through contact with beauty schemes, give women a better future, and give women more confidence.
Through cooperation with international masters, the international tonality of the Merrige brand is more prominent. In Milan on September 21, the Merrige brand will bring the Master series to the Milan Fashion Week show. As the first Asian shapewear brand to appear in Milan Fashion Week, Merrige brand is not inferior in the international stage, whether it is functional or fashion sense, and has the momentum to compete with international first-class brands.
Interpretation of new beautiful quality comprehensive upgrade
The operating president of Yumei Group explained the highlights of the Master series in detail for the guests at the conference and the netizens who watched the network broadcast. In terms of science and technology shaping, the master series adopts advanced technology shaping concept and three-dimensional cutting process design, continuing “a wear changes is Merrige; Technology shape wear AA “product concept, beauty chest, waist, back, arm, belly, legs, hips function more prominent.
In terms of traditional maintenance, Merrige makes the body beautiful anytime and anywhere, and pays more attention to the internal conditioning of health. Merrige obtained the exclusive license of Youskin ® Beauty Muscle ® nylon, and also applied the fabric to the Master series, which has more prominent moisture absorption and moisturizing function, and takes care of women’s skin health.
In terms of fashion, the new products of the Master series, through cooperation with international design masters, meet consumers’ higher pursuit of fashion attributes. From daily wear to body management needs, Merrige new products will help more women reshape attractive curves and exude feminine charm.
Merrige’s chief experience Officer, Yin Chu, is here
Master series new product launch site, as the chief experience officer of Merrige, Zhu Yin wore a long dress, exquisite body, goddess style is full.
Zhu Yin shared the wearing experience of the beauty trap Master series at the scene: “It can tighten and not restrain the excess weight of women, help women maintain good posture, whether it is attending important occasions or daily wear, a must have beauty trap!” Zhu Yin was also on the scene, through the interaction with her family, shared the life concept and details of “love yourself”, as the leading brand in the science and technology soft plastic industry, Merrige has studied a lot of female body data, focusing on the needs of female body shaping. Merrige’s previous releases of classic, comfort and luxury shapewear have gained many fan customers, and this release of the master series announces that Merrige brand has won the top in the science and technology soft plastic industry again!
The concept of loving yourself coincides with the Merrige brand concept. Subsequently, the operating president of Yumei Group and Zhu Yin jointly opened the online theme communication activity of “Love your own beauty makes sense” to pass on women’s positive energy and pass on women’s value. I hope more and more women can love themselves, continue to increase their charm, and constantly upgrade their beauty!
DAY3 Merrige “Star” career forum gathered
On September 7, the 2019 Merrige “Star” career forum “What kind of career is worth Your lifetime Struggle” finally unveiled. Merrige and Yumei Group exclusive sponsor special guests: President of China Textile Business Association – Peng Guifu; Sinology and management expert, serving as a management consultant for hundreds of well-known enterprises – Ding Qiancheng; Chen Jianhui, China’s new retail industry expert, founder of Common Ring Circle and CEO of Chuangxiang Media; Today’s headlines selected the post-90 entrepreneurial representatives, the dean of the beautiful business School, and the president of Merrige marketing, through sharing their own industry and entrepreneurial experience, to explain the mystery of the cause worth fighting for. The post-60s, post-70s, post-80s and post-90s guest teachers gathered to share their ideas from industry development, brand strategy, self-positioning to career choices. How to achieve a worthy cause? We have to find the home field and the core competence. Just like Merrige business, in the past three years, it has accumulated a large number of innovation capabilities in science and technology soft plastic, product capabilities, online and offline channel integration capabilities and beautiful business service capabilities. Driven by these core competencies, Merrige has established a solid industry foundation; With the support of core competitiveness, Merrige will certainly build a new retail model. Finally, I would like to express my sincere thanks to China Textile Commerce Association and President Peng Guifu for their generous help in resources, fields and experience over the past three years. As a leader in China’s underwear industry, a core member of the textile industry, and a drafting unit of the shapewear industry, Merrige will pay more attention to the research and development of scientific and technological shapewear products. In the future, with the support of the world’s top science and technology fabrics and top equipment, Merrige will stick to the original intention of the brand, increase the investment in science and technology fabrics and research and development, continuously accumulate female body data, open up the omni-channel sales path, comprehensively upgrade the brand image, and create an international national shapewear brand! Looking forward to the launch of Merrige Master series and Merrige Milan Fashion Week show!