Merrige 2020 new product online conference

On April 18, the 2020Merrige& Black Swan conference made a stunning debut. The conference adopted the trend-setting online release form, bringing a sensory feast of technology and fashion, art and fantasy interwoven to the global audience in front of the screen, and the entire online viewing number broke one million.

 

Merrige& Black Swan brand CEO, Merrige marketing President Mary, and Black Swan brand Executive President Rain dropped into the live press conference to reveal the new product of 2020Merrige& Black Swan for the first time, and delivered an important speech for the double brand 2020 global strategic planning.

 

Today, Tou Tiao, NetEase News, Bilibili, iQiyi and other 13 mainstream live broadcast platforms throughout the country synchronous broadcast of the conference, Phoenix network fashion, Ruili network, VOGUE, Bazaar fashion network and other major domestic media reported the online live conference for the first time.

 

 

 

 

Merrige brand CEO delivered a speech

All the beauty born here has been given a romantic classical color, all the stories that happen here have attracted the attention of the world, Milan Fashion Week as the most important of the four fashion weeks every year, has the most hot attention in the fashion circle. Famous big names and new designers with pioneering consciousness will bloom all the romance and fashion belonging to Europe on the stage of Milan Fashion Week with trendy design ideas and popular fashion.

 

Merrige Milan Fashion Week creates elegant, soft and gorgeous rich Chinese and Western styles. Merrige, let 200 million Chinese women who love beauty have a beautiful body and a rich life. Solve the female body image puzzle. Help women to achieve health and beauty from the inside out, so that women have confidence and growth, bloom their own wonderful.

 

Merrige brand history

In 2016, the high-end shapewear brand beauty was born, with “light pressure soft plastic” as the product selling point, once launched, the hot market, 2017-2018 Merrige brand two years of revenue, in the country’s similar brands occupy the first place.

 

In March 2019, Yumei Group once again gave birth to the black technology underwear brand Black Swan, less than half a year after its establishment, the performance exceeded 200 million, far exceeding the average level of the industry.

 

The popularity of Merrige& Black Swan at home and abroad has attracted the attention of mainstream fashion circles in Europe and the United States. In their observation, the two Eastern brands that have risen rapidly in recent years have not only improved the entry threshold of high-end underwear, but also promoted the concept of health underwear innovation on a global scale.

 

On September 23, 2019, Merrige brand and Black Swan brand were invited by the organizer of Inter Milan Fashion Week to join the Inter Milan Fashion Week.

 

 

 

Today, Merrige& Black Swan is sold at home and abroad, with footprints in 76 countries, selling more than 28 million pieces every year and helping more than 20 million women achieve beautiful figures. In the hearts of many women who love beauty, they have quietly formed a firm belief that “shaping is a beauty scheme”.

 

Merrige& Black Swan brand CEO said that this is not only an affirmation for the double brand, but also a lasting incentive, “consumers’ trust in the brand is to remind us that on the basis of profit, do not forget the original intention, always embrace the brand mission of creating beauty and rich life for millions of women!”

 

Advanced marketing strategies to create good benefits

 

Different from the single offline operation mode of traditional clothing enterprises, Merrige& Black Swan brand adopts one of the Internet + new retail business models, which is characterized by close proximity to C-end consumers both online and offline.

 

As early as the second half of 2019, Yumei Group has carried out strict community and live marketing planning and layout for the double brand, and by the end of the year, the double brand has formed a complete community operation system, and the national dealers have been skilled in online live broadcasting with goods through the wechat live broadcast software “Super Good broadcast” independently developed by the company.

 

At the beginning of February this year, the ravages of the new coronavirus epidemic made countless enterprises shut down or even shut down.

 

Thanks to the mature online investment (training), online community, online live delivery of goods three “marketing knives”,Merrige& Black Swan performance did not fall on the contrary, its dealers continued to earn.

 

At this conference, the CEO of Merrige& Black Swan brand announced the current revenue status of the double brand, which increased by 29.8% in March 2020 compared with March 2019!

 

The 2020 Global Strategic Plan was unveiled for the first time

 

At this press conference, the CEO of Merrige& Black Swan brand reviewed the 2019 events of the two brands together, including “the first time on the Inter Milan Fashion Week; For the first time, we cooperated with the world’s top design master, Mr. Clement Claude Darmon. The first time to use the star artist to detonate the brand chain sensation……” She also said that in 2020, the two brands will continue to board the four major international fashion weeks, and reach cooperation with more of the world’s top design masters and A-list stars.

 

“Our goal is to form a shared consumer business ecosystem with quality products as the core, advanced Internet + online and offline marketing system and international external resources as the common support, with the goal of enriching life.” At the end of the speech, the CEO of Merrige& Black Swan brand said emotively that 2020 is not only a year for the twin brands to take off against the trend, but also an important year for corporate responsibility and social responsibility! “The next business activities, working methods to online migration will become a long-term trend, the environment in 2020 is not optimistic for many companies, the double brand has a perfect online operating system and experience, but should lead more people in the current situation to start a business, to achieve income, out of the dilemma, to help more people live!”

 

 

 

Merrige Marketing President Mary unveils Merrige New products

 

Star Yao Master series a total of 3 products, Star Yao breast slimming clothing, Star Yao breast seaweed clothing, Star Yao sexy bodice. This series of products is derived from the Beauty Plan 2019 Classic Master series, which continues to extend the core advantages of the Master series in terms of raw materials, cutting, design, process and maintenance.

 

Xingyao Master series products are selected UMORFIL® technical raw materials, rich in 17 kinds of amino acids, 100% skin friendly, more moisture retention ability, double moisture drainage, comfortable shape, beautiful and lighter. Germanium mesh fabric use area increases, germanium content increases, molding strength increases by 10%, with LYCRA®BEAUTY fiber technology fabric multiple strengthening molding strength, gently wrap the body, gather free fat, scientific guide fat with modern scientific means, against gravity, create a perfect body shape.

 

Star Yao Master series according to the shape of the womb for the shapewear embedded 5 high-quality stone needle, so that the body always feel warm, maintenance palace area, more healthy body.

 

 

 

Star Shine slimming bodice: elongate leg line, reshape proportion

 

Star Shine Slimming dress with double shoulder strap design, scientific width can effectively relieve shoulder pressure, make wearing more comfortable. Xingyao Master series according to the shape of the womb for the shapewear embedded 5 high-quality stone needle, so that the body always feel warm, more healthy body.

 

Shoulder strap logo decoration, brand exclusive feeling. The unique warp and weft weaving method makes the pattern more delicate and delicate. The biggest highlight of this shapewear is the lengthened pant leg design, which lengthens the leg line in a second and then shapes the proportion of women’s golden body. The considerate open-crotch design of this shapewear avoids the embarrassment of women at key moments, and the body is also convenient.

 

Star beauty seaweed dress: double choice, beautiful everything

The new star Yao breast seaweed dress launched two dreamlike colors, the ultimate elegant black can set off the skin white like snow, revealing a sexy mysterious atmosphere; Temperament elegant powder gentle as water, is the perfect combination of faded green elegance and palpitating girlishness.

 

This is a shape that is hard to ignore, tight waist and hips design, outline attractive lines. A healthy, skin-friendly seaweed cloth for the crotch. High-tech extraction of biological fibers in natural seaweed, breathable and moisturizing, care for private parts, and add a safe guard to shape. The no chest pad design makes the shapewear overall lighter and lighter, and there is no pressure on the all-matching coat.

 

Star Yao sexy support bra: micro-force pull, easy and comfortable

Star Yao sexy support bra using the most can show the sexy temperament of gray, low-key but full of tension. It can gently wrap the chest, with a gentle support against gravity, so that the chest line up 30 degrees, outward expansion and convergence of more than 3cm. The no chest pad design makes the shapewear overall lighter and lighter, and there is no pressure on the all-matching coat.

 

The classic fold design of the back can effectively help women straighten their backs, open the chest, evenly decompose the shoulder and back pressure to protect the spine, and help the wearer stretch the tight body, bid farewell to the problem of the body with the hump, and blossom the charm of confidence. In addition, the master series charm plastic waist clothing temperament elegant powder on the new synchronization, to provide more attractive choices for women.