Merrige 2020 International New Product conference

On September 10, 2020, Merrige& Black Swan 2020 International New Product Launch Conference was held in Nanjing Buckingham Hotel. Black Swan brand Swan dream, full maintenance, swan crystal three series of new products, Merrige brand innovative products – Tilafan plastic pants series for the first time. Peng Guifu, President of China Textile Business Association, CEO of Merrige& Black Swan Brand, Mary, President of Merrige Brand Marketing, Zhang Yan, Vice President of Research and Development Department of Virgina International Group, Mr. Wang Zuxiao, representative of Virgina International Co., LTD., and Princess Princess, Dean of Yuelai Happiness College, attended the site and delivered an important speech.

 

This Merrige& Black Swan new product conference was first located in Nanjing, the ancient capital of ten dynasties. With the stunning opening of the conference, tradition and modernity, human history and fashion technology blend with each other, colliding into a fantasy fashion blockbuster spanning thousands of years, gracefully showing the amazing charm of Oriental brands to the world’s mainstream fashion circle. It attracted dozens of first-line media including Youku, Tencent Video, NetEase video, iQiyi, Phoenix network, Ruili Network China Fashion Network, and Asian Fashion Network to the scene for the first time.

 

This conference is the first large-scale offline conference of the double brand in 2020, using the form of offline release and online synchronous live broadcast, and a total of 682,000 viewers were stationed in the broadcast room to watch the conference.

 

Mr. Peng Guifu of China Textile Business Association delivered an important speech

At the beginning of the conference, Mr. Peng Guifu, president of the Underwear Committee of the China Textile Business Association, first delivered a speech. He said that since the establishment of the Honey trap & Black Swan brand, it has always insisted on providing consumers with high-quality products and providing high-quality entrepreneurship platforms for Chinese women. The reason why Merrige& Black Swan can become the first echelon brand in the underwear industry is attributed to the courage of the founders of the two brands, the attractiveness of the model, the cohesion of the team and the persuasion of the product. He stressed that the underwear industry is currently showing a trend of big data, big health, big integration, and big consumption, and I believe that Merrige& Black Swan brand will continue to use scientific and technological innovation to bring surprises to the industry.

 

Zhang Yan, Vice President of Research and Development Department of Virgina International Group:
Tila plastic is a revolutionary breakthrough in the high-end underwear industry

Subsequently, the representative of the plastic supply chain, Zhang Yan, vice president of the research and development department of Virgina International Group, was invited to analyze the technology and core materials of the plastic。

 

Merrige’s new product – Tila Plastic uses innovative liquid LYCRA, a patented water-soluble dispersion that functions the same as LYCRA® fiber molecules, but in a liquid form, a revolutionary technological breakthrough in the field of shaping fabrics. Liquid lycra is printed onto the fabric by screen technology. Compared with ordinary Lycra woven directly into the fabric, it is lighter, elastic, light and breathable, bringing the wearer the dual effect of tightening and protecting the muscles. The main material of the plastic is made of air cloud high elastic fabric, innovative technology sandwich air layer structure, which can be cut according to the length of individual legs, no wire drawing, super elastic stretching, light shaping. Black technology beauty Yabi fiber fabric, focus on the waist and knee parts, warm care for women’s knees and abdomen waist.

 

Zhang Yan said that the difference of Tira plastic is that it innovates to achieve the combination of women’s inner plastic pants and outer tight pants, which breaks the technical barriers of the plastic underwear industry and will become a new vane in the field of high-end fashion plastic in the short term.

 

Subsequently, the CEO of Merrige& Black Swan brand took the stage and signed a strategic cooperation agreement with Mr. Wang Zuxiao, the representative of VJ International Co., LTD. This signing marks the two sides become a long-term strategic cooperation alliance, Merrige& Black Swan brand CEO said that Merrige& Black Swan brand products in the world’s first-class supply chain with the help of the future will continue to usher in new leaps.

 

CEO of Merrige& Black Swan Brand
In-depth analysis of Merrige new product advantages

At this conference, the CEO of Merrige& Black Swan deeply analyzed the core advantages of Tierra Plastic for the guests present. For this new product, Merrige brand invited the top design and development team in the industry, using the international high-end black technology process fabric, to develop a new generation of beauty shaped leg products that break the critical point of industry science and technology.

 

The main fabric of the new lifting plastic new product is made of air cloud high elastic fabric, and black technology beauty Yabi fiber fabric is used in the key waist and knee parts, and double science and technology fabric fiber is combined, while lightweight plastic legs, gentle maintenance of women’s fragile waist and knee parts every minute. At the process level, lifting plastic also adopts air cloud high elastic fabric application technology, liquid lycra, three-dimensional surround seamless lamination technology three black technology technology, innovative formation of 3D technology shaping network, breaking through the limitations of shaping underwear, point to point to solve the problem of shaping 7 leg parts, the upper body is shaped exquisite waist beautiful legs. The classic versatile, elegant and fashionable design creative style makes Tira plastic able to meet the daily wearing needs of contemporary women in the whole scene. Fitness exercise, street wear, home travel…… In the company of Tira fan plastic, new women can enjoy the simple, fashionable, healthy quality of new life.

 

At the end of the speech, the CEO of Merrige& Black Swan brand said emotively: “Merrige brand along the way, has been to ‘let 200 million Chinese women love beauty have a beautiful body and a rich life’ as the brand mission, the birth of Tira Fan plastic is not only a good inheritance, but also a new attempt.” With this elegant gift, we hope to bring the simple and light life of the mainstream in today’s world to millions of beautiful new women in China who are born into the sun.”

 

Mary, President of Merrige Brand Marketing
In-depth explanation of black swan new selling points

On the basis of the previous three generations, Black Swan 2020 new products take their essence, elegant innovation, swan dream, full maintenance, swan crystal series amazing upgrade, unveiled the mystery for the first time in Mary President’s explanation.

 

1. Swan Dream series pet model: romantic and elegant at first sight
The Swan Dream series, which symbolizes the romantic and smart connotation of the brand, is born a new style of pet bra & pet pants. Inspired by the romantic wisteria flower, the cup noodle integrates the French high-grade court embroidery process, and the upper body is instantly sexy and elegant temperament naturally covers the body. The pet bra continues the Swan Dream series of classic ideal crescent variable cup, one yard through the cup, inclusive ABC, the cup uses high-end imported naked natural cotton, unique high-density weaving technology to create light naked skin feeling. Add vintage red, romantic and elegant, and nude red lips shine, more tender femininity.

 

2. Full maintenance series nourishing money: nourishing maintenance care
The Black Swan full care series has always been inspired by “delicate care for women of different ages”, and this time it gives birth to a new nourishing bra & Nourishing pants. Moistening bra cup noodles with imagination and sense of time and space of the movement curve cotton seamless cloth, to create a stylish atmosphere, simple but not simple classic seamless cup noodles. The cup follows the 24-hour ideal 3D cup, black technology process to create A three-dimensional cup, B cup =A cup, B cup, C cup, one yard through the cup, unlimited tolerance, to give different types of women, different stages of life, meticulous care.

 

3. Swan Crystal series: sexy tension at a hair trigger
The Swan Crystal series, which “lightly tells the sexy little secret of new women”, has launched a new love bra and love pants. Inspired by the romantic Champs Elysee Eiffel Tower, the bra cup noodle adopts imported cotton yarn embroidery process to carefully create the “Champs Elysee Kiss” pattern full of French romance and style. Coupled with the bright crystal ornament imported from Austria, the noble French style stands out. The cup adopts a bold and avant-garde ultra-thin crystal cup. The concave and convex curvature of the cup is designed according to ergonomics, which can fit the curve of the female chest infinitely, and the chest is more rounded and full after wearing. The bottom of the bra adopts a new technology nickel soft ring, which is more flexible than the ordinary steel ring, but the material is lighter. When wearing the soft ring arc and the lower circumference of the breast comfortably fit, no pressure support, creating a rounded and straight peach chest. The cup is embedded with double-layer moon bud tipper, which realizes the effect of lifting + side pushing. The side is embedded with black technology material volcanic energy stone, which can protect women’s health all day long. The new series of swan crystal interprets the new idea of modern women caring for themselves, breaking through the bondage and releasing the sexy tension. Noble gray, dream pink, elegant black, three aesthetic color system, interpretation of different women’s hearts romantic and sexy.

Merrige & Black Swan and Yuelai Happiness Academy
Double brand enables more efficient

Happiness College is a famous platform for happy family growth in China. At the scene of this conference, Princess Yuelai Yuelai Happiness College dean appeared to deliver a speech. She said that Yuelai Happiness Academy will set up 1,000 urban colleges in the next three years, providing eight systems of online and offline courses, including parent-child education, youth growth education, marriage and emotion, 360 degree service students, and provide super welfare learning and growth packages and new profit growth points for Yumei Group families.

 

Subsequently, the CEO of Merrige& Black Swan brand, the dean of Meili Business School and the dean of Yuelai Happiness College Princess jointly signed a cooperation agreement. The dean of Meili Business School said that the elegant hand of Meili Business School and Yuelai Happiness College will empower the double brand efficiently and create new career opportunities for the family of Merrige& Black Swan brand.

 

This conference, Merrige& Black Swan brand is to take online and offline synchronous lottery in the form of wild gifts, luxury tour awards, Huawei series awards, ten thousand yuan cash red envelopes, in the process of the conference was the lucky fan audience one by one into the bag. The whole conference was full of highlights, the guests under the stage were enthusiastic, and the mobile phone shutter flashed one after another, recording the extraordinary significance of the double brand at this moment.